Mobile messaging app Line, which has been on a marketing push in
India, has added 10 million Indian users to its registered users count
in around three months, as it prepares to kick off a Bollywood
actress-backed TV ad campaign in the country. Since officially launching
in India, Line said voice calls on its service have grown 3,200 %, use
of stickers is up 1,800%, and messages have grown by 700% since June
2013.
Line revealed the growth figures in a blog but did not specify how many of these new signups are staying active vs trying and then ditching its app. Monthly actives are a more telling metric for apps but Line does not yet break out MAUs, even though some rival messaging apps do, such as WhatsApp (which now has some 300 million MAUs).
Line revealed the growth figures in a blog but did not specify how many of these new signups are staying active vs trying and then ditching its app. Monthly actives are a more telling metric for apps but Line does not yet break out MAUs, even though some rival messaging apps do, such as WhatsApp (which now has some 300 million MAUs).
